Primerio Coffee is a wholesaler of coffee beans from Asia and PNG. Julian, the owner of Primerio Coffee, contacted us to help him with branding his new coffee business after hearing about us from our marketing guy, Wayne.
When we started this project, all Primerio Coffee had was it’s name and it’s coffee suppliers so we had to help establish their visual branding. First we started with their logo design. They wanted something simple and classic so after some discussions we created a logo which they absolutely love. With the logo design complete, we next moved onto the business card design. We wanted the logo to stand out so we decided to put a nice pattern as the background and put a banner across the business card on which the logo could sit. Julian and the team loved the concept we provided so that was another item off the list.
Next we worked on the packaging design for the coffee bags themselves. Since we already developed the design theme, the packaging design process was quite fast so we could get it right for the printers to start the run on the different sized bags while we moved onto the final stage of website design and development. Together with the Primerio Coffee team, we developed a menu structure and the content for the website as well as the website design based on the branding theme that we had created for them. After some testing to make sure the website was working correctly, Primerio Coffee was ready to launch.
If you are starting a new business and want some help setting it up, contact us today to discuss.