Boutique Baby is an online store which sells a range of baby products from feeding to fashion, from play to sleep and even for getting from A to B with the family.
When the Boutique Baby team contacted us, they had just brought the business and they need some help rebranding to give the online business a new life. First we started with creating a new baby themed logo. They didn’t want the new brand to be too childish so we had to add a touch of glamour and sophistication while still being easily recognised as a baby business. After getting the Boutique Baby team to complete our logo design questionnaire to see what they liked and didn’t like, we gave them a couple of logo concepts for them to review. They loved our design of a stylish mum pushing a pram with a happy child peaking out.
Next task was to redesign the CubeCart website that they inherited with the online business. They had a very distinct vision in mind for the website redesign – the mum and child from the new logo walking into a store and you can see the products through the window. After a couple of concept reviews, the final website design was approved by a very happy business owner. The final part of this project was to convert our website design into a CubeCart template which we could apply to their website. After a short time of template development and testing, the new and improved Boutique Baby was ready for the world to see.
If you have taken over a new business and need help rebranding, contact us today to discuss your ideas.