The importance of visual branding for your business cannot be understated. Your visual identity is more than just design and colour choices, it is the very essence of how your company is perceived within the market space.
At ROBICO WEB SOLUTIONS we can brand your business so that it is instantly recognisable and positioned well within the market space.
Why is visual branding so important to your success?
Your brand should reflect your company’s values, your point of differentiation in the market and the reason why customers should trust your company, products or services. This is a lot to ask of a simple brand identity, which is why you need to work with an agency that has a long standing reputation of success in rebranding businesses.
There are 4 advantages to effective visual branding:
- Clarity: Visual branding brings clarity to your messages and a powerful image can do more for your brand identity than a thousand words.
- Communication: The pen might be mightier than the sword, but an image is mightier than mere words.
- Engagement: Images can be very emotive, increasing engagement and communication.
- Trust: If customers can clearly hear and see your messages and understand your core values, they will be far more inclined to trust your company and buy your products or services.
A professional brand identity helps to establish your business within the market space and attract customers.
What are the different elements in visual branding?
The key to effective visual branding is all about best on line casinos telling a consistent story across all of your marketing elements. You want your story to be emotive, engaging and compelling, building trust and transparency and giving your audience a persuasive argument to buy your products or services.
The following features are some of the vital visual elements in your branding arsenal:
- Colour palette: You want one to three main colours, with additional colours if necessary. Your colour palette will be guided by your industry and product or service offerings.
- Typography: The wrong font can be dangerous to your brand, so it pays to take the time to select a font that works in harmony with your colour palette and your logo.
- Logo: This is a visual element that is instantly recognisable and represents the core beliefs and offerings of your business. It is central to your brand identity and should be selected with care.
- Website: The colour, layout, typography, graphics and content of your website must support and reflect your brand identity.
- Email templates: In this day and age, most companies communicate with emails, so your email templates must also reflect your brand.
- Business cards: An oldie, but a goodie, business cards still have their place in building networks, a customer base and promoting your business.
- Stationary: Additional stationary, invoices, letterheads and statements for example, must all reflect your brand identity.
- Newsletters: Not everyone publishes newsletters or brochures, but if these are part of your marketing campaign, they must also consistently represent your brand identity.
- Social media: All of your social media posts must be instantly recognisable as originating from your company, and representing your brand to the fullest.
At ROBICO WEB SOLUTIONS, we can design each of these individual elements for your business or craft a bespoke package customised to your needs – I’M INTERESTED … TELL ME MORE