You may have heard about Twitter but do you know what Twitter is? Twitter is a free micro-blogging service that over 100 million people worldwide use daily to share their thoughts. If you are willing to invest the time, Twitter can help you promote your business, find new leads and can provide an open channel of communication between you and your audience.
Example of how businesses use Twitter
- A real estate agent can tweet about new homes or open houses
- A restaurant can tweet about daily specials
- An author can tweet about new articles they have written
- A band can tweet about upcoming gigs
Tips for using Twitter for your small business
Complete your Twitter Profile: Ensure that your business details – most importantly your business website – are included in your twitter profile. Another nice touch is to customise your Twitter account to have a custom background that ties in with your business branding.
Have a photo. Not having a high-res photo of yourself can make you look like a spammer to prospective followers. Research has shown that having a photo can boost following rates by 80%!!!
Get Followers: Why have a Twitter account if no-one knows about it? A good starting point for getting followers to your new twitter account is to notify your existing customers. Advertise your Twitter account everywhere e.g. on your website, link in your email signature, your Facebook page, etc.
Engage your Followers: Twitter is a form of social media so interaction with your followers is important. Do this by answering questions from your followers, conduct polls and surveys or hold a contest.
Don’t spam: Most followers will accept the occasional promo without complaining as long as they also receive something of value in return such as some valuable advice or passing on interesting links.
Contact us today if you need any assistance.
